Climate change awareness of gen z: the influence of frame and jargon on online news

This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on communication focus Z. The research took the quantitative within-subject experimental method college students as participants (N=110). Participants were divided into an control group manipulated by customised containing about change. finding that frame influences awareness, while does not. awareness higher when Gen-Z was given uncertainty-risk than economic cost-benefit frame. Despite Z being aware of change, correlation between cognitive conative arguably low. internal factor (less role model) external policy involvement) could be factors low